People
How to Determine Needs of Customers
Notably, Steve Jobs said, “You have to start with the customer experience and work backwards to the technology.” “You cannot start with the technology and try to figure out where you are going to sell it.” The core message he’s conveying here is relevant regardless of whether you sell technology or any other kind of […]
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Music
Downloads of music: Customers or Pirates?
Not only does online music piracy not negatively impact actual CD sales, but in certain cases, it may even increase them. These were the surprising conclusions made public in March by Felix Oberholzer-Gee, a professor at Harvard Business School, and Koleman Strumpf, a co-author from the University of North Carolina in Chapel Hill. The music […]
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